Else Nutrition Holdings Inc (BABYF)

[BruceLake]

I strongly disagree with your statement implying that talking to paediatric doctors is somehow a negative and that our CEO should instead focus on speaking directly with new mothers. That is a crock of you know what! Surely they don't teach this at marketing schools or do they? Who better to go to than paediatric doctors who are experts with babies and their many nutrition challenges? It's called effective marketing 101. It's infinitely better than standing on a street corner waiting for new mothers with babies in their strollers handing out samples, or publishing an article in a magazine that is more often than not found only in paediatric office waiting rooms.

How much did the company spend in general public medias, advertizing our unique offerings directly to mothers wanting the best for their kids? It looks that our scintific CEO prefer to talk with pediatric doctors than to new mothers directly.

By the way I would also be extremely concerned if Hamutal spent her valuable time reading the posts on this forum. including your posts, some of mine and those of others. As some have already indicated, by all means get in touch with her and offer your suggestions. I prefer that she remains focused on what she is doing which for me is for now good enough.

Quote: Does anyone think she is not aware of the posts herein (including mine obviously)?